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| ABOUT INNERWEST |
| In 1982, Eric Anderson
hatched a new concept for a local advertising agency. His idea: to
redefine how “client” and “agency” interact,
or more correctly, intertwine, so that together they may generate
a new level of advertising that better represents our clients' brand
and more effectively motivates customers. Today, Innerwest Advertising
& Public Relations is an agency steeped in client partnership
and committed to an unsurpassed product. Innerwest Advertising & Public Relations has grown in size and purpose and today is known for its diversity of services, its solid, almost familial relationship with clients and its refreshing and one-of-a-kind creative ideas. By 2001, Dan Morgan acquired majority ownership of Innerwest and Eric Anderson assumed the Chairman’s role. To further build the breadth of client services, IW Strategies was created in 2002. This affiliate company provides issue management and political consulting services to Innerwest clients as well as exclusive IW Strategies clients. |
| OUR PHILOSOPHY |
| We view our success through
that of our clients'. We intimately understand the ins and outs of
advertising and we fully appreciate that each client has unique attributes,
challenges and nuances. The most important information we get - the
stuff that often ends up as the basis of a strong creative idea –
is usually hidden within the folds of our normal conversations with
each client. That information is not easily discovered, but it’s
well worth the reward when it is. Our account team is uncommonly skilled
at discovering these key insights. If necessary, we then gather custom research to fine-tune hypotheses or discover new ones. Once this information is digested, our creative minds go to work, running everything through their own filters and providing great ideas that are flawlessly executed. |