In 1982, Eric Anderson hatched a new concept for a local advertising agency. His idea: to redefine how “client” and “agency” interact, or more correctly, intertwine, so that together they may generate a new level of advertising that better represents our clients' brand and more effectively motivates customers. Today, Innerwest Advertising & Public Relations is an agency steeped in client partnership and committed to an unsurpassed product.

Innerwest Advertising & Public Relations has grown in size and purpose and today is known for its diversity of services, its solid, almost familial relationship with clients and its refreshing and one-of-a-kind creative ideas. By 2001, Dan Morgan acquired majority ownership of Innerwest and Eric Anderson assumed the Chairman’s role.

To further build the breadth of client services, IW Strategies was created in 2002. This affiliate company provides issue management and political consulting services to Innerwest clients as well as exclusive IW Strategies clients.