Fitzgeralds Reno property came under new ownership on Nov. 1, 2007, which also marked the launch of the new imaging campaign for Fitzgeralds. The new ownership team is committed to making the Fitz a leader in the renaissance of downtown Reno. It is with a keen understanding of what Fitzgeralds currently is and a vision for what it will eventually become that Innerwest has worked with the new ownership team to create this image and theme for all new Fitzgeralds advertising.

In the designs, Creative Director Jeff Gregg has drawn on this history of Reno while looking to all the positive changes throughout downtown and at the Fitz. It is a tribute to the old and the new in downtown Reno. It recognizes that there’s a future that’s yet unknown. Most of all, this campaign maintains a level of familiarity for Fitzgeralds’ existing customers, while setting the stage for the broader changes hovering in the future.